Take Your Time
A campaign for Visit French Lick that used slow pacing and dry humor to reflect the timeless character of the destination.
The Ask
What We Did
- Producing
- Production
- Editorial
- Color
- Sound Design
- Finishing
Visit French Lick needed a campaign that stood out from typical tourism advertising. Instead of fast edits, sweeping drone shots, or over-the-top excitement, the goal was to embrace the unique character of the destination itself. French Lick has a slower pace and a timeless charm, and the campaign needed to capture that in a way that felt authentic and memorable. The creative leaned into dry humor and deliberate pacing, showing that the value of French Lick is not in rushing through experiences but in taking the time to enjoy them.
Industries
Tourism Hospitality Lifestyle
- Commercial
- Branded Content
Approach
We leaned into humor that matched the spirit of the town itself. Rather than chase the quick cuts and glossy spectacle of a typical tourism spot, the campaign embraced patience. Each scene played out slowly, giving the audience room to sit in the moment and enjoy the dry wit at its core. Performances stayed understated and the timing carried the humor. A golfer lining up a putt, a couple moving from water to wine, and a family at the amusement park were staged with deliberate pacing that allowed the punchlines to land. The comedy came from restraint, which reinforced the “Take Your Time” message. The locked-off frames and measured edits created a timeless look. This gave space for the charm of French Lick to speak for itself, showing that the real luxury of the destination is not in rushing but in slowing down and enjoying the moment.
Stills
9 / 9
How it happened
Paragon has a rare creative vision that goes beyond just telling a story. They bring it to life in ways that feel unforgettable. They created a film that captured the emotion, nuance and power of the sport with a level of care and authenticity that's hard to find. More than just professionals, they became friends who genuinely cared about making this project special, and in turn left me with memories I will treasure forever.
Paragon has a rare creative vision that goes beyond just telling a story. They bring it to life in ways that feel unforgettable. They created a film that captured the emotion, nuance and power of the sport with a level of care and authenticity that's hard to find. More than just professionals, they became friends who genuinely cared about making this project special, and in turn left me with memories I will treasure forever.
Paragon has a rare creative vision that goes beyond just telling a story. They bring it to life in ways that feel unforgettable. They created a film that captured the emotion, nuance and power of the sport with a level of care and authenticity that's hard to find. More than just professionals, they became friends who genuinely cared about making this project special, and in turn left me with memories I will treasure forever.
Paragon has a rare creative vision that goes beyond just telling a story. They bring it to life in ways that feel unforgettable. They created a film that captured the emotion, nuance and power of the sport with a level of care and authenticity that's hard to find. More than just professionals, they became friends who genuinely cared about making this project special, and in turn left me with memories I will treasure forever.
"We brought PARAGON in as our production partner to help bring our campaign to life. They had the kind of enthusiasm you want in a director & production company. They were genuinely excited about our campaign vision and helped us plus it up in the right ways. Their team found clever ways to keep a tough shoot running smoothly, balancing natural light and a packed schedule, and they stayed true to the tone and pacing we set out to capture. The spots turned out great, and honestly, I just liked working with these dudes."
Michael Thaman
The Basement
BTS
Credits
- Director
Jack Linderman - Executive Producer
Jacob Nobbe - Director of Photography
Joe Sailer - Swing
Dominic Espinoza - Photo
Logan Wood - Glam
Wyn Sempsrott - Production Designer
Hayden Myers - Color
Dan Edwards, Umami Color - Sound Design
Defacto Sound - Agency
The Basement
