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I AM READY: KARTS TO CARS

[   BRANDED CINE-DOC   ]

  • CLIENT

    FORMULA 4 

    AGENCY

    KARTCHASER

    DIRECTOR

    JACK & NOLAN LINDERMAN

    DIRECTOR OF PHOTOGRAPHY

    JOE SAILER / DEREK HOCKEMEYER

  • Far from the casual weekend hobby it's often mistaken for, professional karting is a world fueled by rigor, passion, and an unbreakable drive. In collaboration with KartChaser and Vaughn Beesley Racing, we set out to create a long-form commercial piece that captures the intensity and dedication at the sport's highest level. 

    Our vision was to craft a narrative that goes beyond the track, offering a visceral glimpse into the nervous system of a driver. This campaign dives deep into that experience, revealing the emotions and stakes that make karting both thrilling and relentless. Karting is the initial battleground for any professional race car driver, but it's anything but a stepping stone. With high stakes and intense commitment, karting is an equally competitive - and, some might argue, the purest - form of motorsport. 

    Together with KartChaser and Vaughn Beesley Racing, we created a piece that honors this sport as never before, shedding light on what it truly means to race at this level. The result is more than just a look at karting; it's an exploration of the ambition, grit, and relentless pursuit of excellence that defines the athletes in this field. This project is a testament to the spirit of competition and the drive that propels racers toward greatness.

CLIENT

FORMULA 4 

AGENCY

KARTCHASER

DIRECTOR

JACK & NOLAN LINDERMAN

DIRECTOR OF PHOTOGRAPHY

JOE SAILER / DEREK HOCKEMEYER

SERVICES PROVIDED

Market Research. Ideation. Locations. Travel & Event Capture. Production.Editorial. Color. Sound Design. VFX. Brand Integration. 

:60 SIZZLE

We also crafted a shorter :60 cut to amplify shareability across social channels. This piece was striking enough on its own, but its teaser-esque nature drew attention to the longer cut, increasing viewer investment in the brand story.

[           MIDWEST-BASED            COMMERCIAL      PRODUCTION       AVAILABLE GLOBALLY          ]

:30 STORY

Our :30 cut was tailored to get potential race sponsors quickly invested iin Vaughn as a character, showcasing his story and personality. This cut leads us to the :60, which amplifies our end goal of viewership in the full branded story. 

"Paragon has a rare creative vision that goes beyond just telling a story. They bring it to life in ways that feel unforgettable. They created a film that captured the emotion, nuance and power of the sport with a level of care and authenticity that's hard to find. More than just professionals, they became friends who genuinely cared about making this project special, and in turn left me with memories I will treasure forever."

- Vaughn Beesley, Pro Kart and F4 Driver

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