
CLOSER TO HOME
[ :30 SPOT ]
CLIENT
AUNT MILLIE'S
AGENCY
BRAND INNOVATION GROUP
DIRECTOR/DP
BRIAN MYERS
PRODUCER
JACK LINDERMAN
We had the pleasure of collaborating with Aunt Millie's Bakery on a vibrant new video campaign that embodies the family spirit and heart of the brand. "Closer to Home" seeks to insert the Aunt Millie's brand into various everyday moments in a fun, whimsical way with a playful concept and visuals.
Over a course of seven production days, we captured various vignettes - kids playing baseball, yogis practicing their tree pose, or construction workers on the job - all while wearing the signature Aunt Millie's apron. We then embarked on a multi-city road trip to capture a signature shot in each of our client's major city markets, to allow for precise and targeted ad campaign distribution.We're proud of this piece, and believe it beautifully captures the essence of the Aunt Millie's brand, highlighting the joy that comes from sharing everyday moments together. Let's celebrate the little moments that make life sweet, one delicious bite at a time!
CLIENT
AUNT MILLIE"S
AGENCY
BRAND INNOVATION GROUP
DIRECTOR/DP
BRIAN MYERS
PRODUCER
JACK LINDERMAN


SERVICES PROVIDED
Producing. Casting. Locations. Production. Multi-state travel. Editorial. Color. Sound Design.